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Seattle Art Museum (SAM)

Bewitched #2 Seoul

Bewitched #2 Seoul


Jung Yeondoo

South Korean, born 1969

Who I am is not always who I want to be.

A young girl working at Baskin Robbins in Seoul dreams of going to the Arctic. The artist helped her realize her dream in the photographs. He photographed her twice: once in her daily job at the ice cream shop, wearing a pink apron and sweeping the floor, and again transported to an Arctic-like snowy place, dressed in a fur coat and fur pants. The title, Bewitched, alluding to the popular 1960s American sitcom, expresses the artist’s intention of transforming ordinary lives into personal fantasies through the magic of photography.
Chromogenic print
62 5/8 x 51 9/16 in. (159.1 x 131 cm)
Purchased with funds from the Estate of Rosa Ayer
Not currently on view


Exhibition HistorySeattle, Washington, Seattle Asian Art Museum, Boundless: Stories of Asian Art, Feb. 8, 2020 - ongoing [on view Feb. 8, 2020 - July 11, 2021].
Published ReferencesFoong, Ping, Xiaojin Wu, and Darielle Mason. "An Asian Art Museum Transformed." Orientations vol. 51, no. 3 (May/June 2020): p. 59, reproduced fig. 20 (installation view).

Seattle Art Museum respectfully acknowledges that we are on Indigenous land, the traditional territories of the Coast Salish people. We honor our ongoing connection to these communities past, present, and future.

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